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Mercedes-Benz owners deserve a modern, efficient car-buying experience.
With Trent Tate's top-notch customer service and Mercedes advanced technology, you can be on the road in as few as 30 minutes, so you can focus on what truly matters.

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NEW VEHICLE INVENTORY

Where cutting-edge technology meets unrivaled performance and luxurious design you'll find Mercedes – Find your dream ride today!

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Service & Maintenance

Preserve the value and quality of your investment with regular maintenance at our world-class Mercedes Service Center, where our expert technicians ensure optimal performance and longevity for your cherished vehicle.

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About Mercedes-Benz of Birmingham

For over 40 years, Mercedes-Benz of Birmingham, formerly Crown, has been dedicated to serving your Mercedes-Benz sales, service, and parts needs in the Greater Birmingham Area. Our unwavering commitment to delivering a first-class experience is what sets us apart, and with Alabama Head Coach Nick Saban at the helm, we bring an unmatched sense of drive and determination to ensure success for both our customers and employees.

As Coach Saban says, “The ‘good enough is good enough’ attitude is not what we’re looking for; we must seize every opportunity to improve individually so we can excel collectively.”

Our outstanding cars can certainly take you far, but it's our valued customers who truly drive our success. From our devoted sales, service, and parts teams to the exceptional vehicles we offer, we take pride in being Made in Alabama. We warmly welcome you to the Mercedes-Benz of Birmingham family and look forward to exceeding your expectations.

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